OSRAM EINSTONE Smart Infrastructure
Beacon Infrastructure for several Use Cases
Light is everywhere. Lighting installations form the basis for our EINSTONE Smart Infrastructure. Permanently supplied with power, the EINSTONE beacon modules give you a stable and secure solution that is directly connected to the lighting installation. Not only does this guarantee an ideal placement of beacons, it also reduces the necessary level of maintenance (and the associated costs) to an absolute minimum. EINSTONE provides the basis for implementing a whole range of location-based applications in indoor facilities.
Asset Tracking:
Locating persons or objects in facilities such as warehouses, production halls or hospitals.
Indoor Navigation:
Guiding pedestrians around buildings such as airports, railway stations or shopping centers.
Mobile customer loyalty programs:
Location-based customer loyalty programs that deliver discounts and mobile coupons via smartphone apps.
Find my Car:
Navigation in large parking garages, from the parking space to a point of interest and from the user's current location back to the parking space.
Benefits
High signal quality
OSRAM EINSTONE offers strong and stable signals based on iBeacon, Eddystone URL (Physical Web™), Eddystone UID, AltBeacon standard
Security
Our beacon modules offer high security and privacy standards
Low costs
Our solution has low maintenance costs as the OSRAM beacons have a permanent supply of electricity (low maintenance costs)
Easy Beacon Management
Beacon Management & Remote manageability via Backend, over-the-air update management and OSRAM Firmware with energy management
Technology
Case Study: Smart City Wipperfürth
OSRAM is helping to shape the city of the future with EINSTONE beacon technology
Together with the city of Wipperfürth, OSRAM is working on a joint project for the future of city centers. The Smart City model is an integrated development designed to make cities greener, more technologically advanced and more socially inclusive. It involves using information and communication technologies to interconnect the infrastructures so they interoperate more efficiently than before.
This progressive approach has already been adopted in the North Rhine Westphalian city of Wipperfürth. As part of the renovation of the entire city center, the authorities opted for new LED lighting masts. Work started in Untere Strasse. All the outdoor lighting in the main shopping street has already been upgraded to energy-efficient LED technology and a smart infrastructure solution featuring OSRAM EINSTONE beacon technology has been created. “The renovation work gave us the opportunity to play a pioneering role in implementing smart city technologies in Germany – and that makes me proud”, said Michael von Rekowski, Mayor of Wipperfürth.
Positive feedback
The response from retailers to the digital marketing opportunities has been extremely positive even only a short time after the system was introduced. Some of the retailers, including an opticians, a kiosk owner and a cell phone shop, were at the launch of the new app. They now regularly provide notifications of new offers. It’s really helpful that each retailer can enter and manage their own content independently via an online user interface. “We run a kiosk selling newspapers, drinks, sweets and cigarettes and had no way of letting customers know about our special offers, other than at the kiosk itself. We now use the OSRAM beacon service via the app all the time and the results have been excellent even after only a short time”, said Ursula Fulko, owner of the Fulko kiosk in Wipperfürth.